Paula Darling is CEO of Applied Performance Analytics (APA).

Through her expertise, the company’s business analytics, machine learning, and process automation provide clients with tools to increase revenue, improve pricing, control compliance, and increase organizational effectiveness. 

APA specializes in risk and management control applications for financial services, underwriting, and accounts receivable management.  Clients are financial services companies, or the risk, underwriting, or accounts receivable department of a corporation or institution. Each client receives the exact combination of process, analytics, algorithms, and performance solutions to optimize revenue and retain customers. 

APA out performs other analytics companies based on our subject expertise, professional training, and specific product offerings that address common, and also unique business challenges.  In addition to expertise, each client receives personalized attention, customer service and results that increase revenue and lowers risk.

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